COVID-19, One Year Out
I don’t remember anyone asking if we were ready, but we did it. We survived a year of a pandemic. For me, it was the…
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New Year, New Movement
Hospitality, Market Research, Positioning, Value Alignment
The New Year is a time for new beginnings, so it feels like a good time for us to announce a big commitment. I’m…
Read More about the New Year, New Movement postValues don’t change
Positioning, Strategy, Value Alignment
There were some notable results that came from two recent surveys - Skift's annual U.S. Affluent Traveler Trends, and Globalwebindex's Affluent Consumer Audience Report. The answers reflect a continuing trend with affluent travelers.
Read More about the Values don’t change postIncrease the Resonance of Your Brand with Luxury Travellers
Digital Marketing, Positioning, Strategy, Value Alignment
Travellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
Read More about the Increase the Resonance of Your Brand with Luxury Travellers postUsing value alignment instead of personas
Personas, Positioning, Strategy, Value Alignment
Personas are a good way to target groups through demographics. But today, for high net worth users who are diverse, aligning the solution to their values is a more effective approach
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