Thoughts and industry insights from the Wallop team.
Daniela Pinto Hospitality | Value Alignment |
Why hotel growth no longer comes from one channel Hotel growth no longer comes from winning one channel. It comes…
Stephen Saugestad Culture | Value Alignment |
I don’t remember anyone asking if we were ready, but we did it. We survived a year of a pandemic….
Stephen Saugestad Hospitality | Research | Positioning | Value Alignment |
The New Year is a time for new beginnings, so it feels like a good time for us to announce…
Stephen Saugestad Positioning | Strategy | Value Alignment |
There were some notable results that came from two recent surveys – Skift’s annual U.S. Affluent Traveler Trends, and Globalwebindex’s Affluent Consumer Audience Report. The answers reflect a continuing trend with affluent travelers.
Stephen Saugestad Digital Marketing | Positioning | Strategy | Value Alignment |
Travellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
Stephen Saugestad Personas | Positioning | Strategy | Value Alignment |
Personas are a good way to target groups through demographics. But today, for high net worth users who are diverse, aligning the solution to their values is a more effective approach
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