Insights

Thoughts and industry insights from the Wallop team.

Why Work with an Agency? – Part 1

This post is Part 1 of our “Why Work with an Agency” blog series. Check out Part 2 and Part…

The Digital Landscape in a New World

Our Director of Marketing, Andreanna Mazereeuw, was recently interviewed by Heather Brown of Brown Marketing and Communications. She spoke with Heather about some of the trends she’s seeing in hospitality marketing and how hotel can prioritize their marketing activities into 2021.

Facebook: To Boycott or Not to Boycott?

As you’ve likely heard, a growing number of companies are choosing to boycott Facebook advertising for the month of July. As a digital agency who leverages Facebook’s advertising capabilities on a daily basis, we’ve been watching this pretty closely to see how this progresses.

Navigating Covid-19: Part 2 | A Hospitality Marketer’s Guide

It’s going to be a rough couple of months for the travel industry, there’s no doubt about it. But not…

Tell Me a Story: The Magic of Data Storytelling

Data facilitates understanding. Storytelling facilitates emotion. Learn how you can bring these two worlds together to better enlighten and engage your audience.

Page Speed: Patience is a Virtue that You Shouldn’t Count On

Have you ever visited a website only to have it take what feels like ages to load? I certainly have. While I’d love to say that patience is among my many virtues, it’s not. The longer a page takes to load, the more likely I am to abandon it.

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