Making a splash in Lake Geneva

Digital Strategy

Timber Ridge Lodge is an award-winning indoor waterpark and all-suite hotel, blending convenience and classic resort luxury in Lake Geneva. Just 60 minutes from Milwaukee and 90 from Chicago, guests have access to 1,300 acres of Wisconsin woodland, a winter ski hill and summer adventure center, two championship golf courses, and numerous dining options – it’s the perfect spot for the family vacation of a lifetime.

The Challenge

We began our partnership with Timber Ridge Lodge and the team at Marcus Hotels & Resorts as they dealt with a lack of historical performance data and reporting to facilitate growth in their digital strategy.