Increase in YOY Total Traffic
Eco-Luxury in the Heart of the South Pacific
In 1967, Marlon Brando purchased the island of Tetiaroa and vowed to preserve it for future generations. Decades later, in 1999, Marlon Brando’s dream was realized through a partnership that built the world’s foremost sustainable eco-luxury resort; an island where innovative new technologies would enable a self-sustaining luxury environment for hotel guests, residents and scientific research.
The Brando is one of several initiatives undertaken by the Wallop team on behalf of Pacific Beachcomber. The story, altruism of the brand, visual quality, and the opportunity to pair the website with our own film made this a special project for us.
The first version of The Brando’s website was launched in haste, and it failed to do the one-of-a-kind destination justice. Soon after launch, Wallop was brought in to design something that The Brando team could feel confident directing people to in the months leading up to the July 2014 opening. Our unspoken challenge was to make something of which Marlon Brando himself would be proud.
A story needed to be told that would intrigue the viewer and excite the potential guest about exploring the destination. In other words, we needed more than just a pretty face; we needed the personality. This is an exotic and enchanting destination and the viewer needs to feel this, be intriuged, and motivated to explore it further.
We delivered a responsive website that fully leveraged the gorgeous imagery and provided a fitting vehicle for a compelling story. Our creative strategy was built to support the business goals, so we made sure there were no sacrifices around the digital marketing.
Our sister company, Wallop Film, shot, directed, and produced a short feature about Tetiaroa to be featured on the new website and provide a compelling accompaniment to further increase engagement and inspire awe. With its richness and visual quality, one could say it sells itself, but we’re proud of the team’s work for The Brando.
Decrease in YOY Bounce Rate
Increase in YOY Average Time on Page
Increase in YOY Returning Visitors
We immersed ourselves in a unique luxury resort on French Polynesia to capture its immense beauty. The resort’s strong environmental ethic and cultural influence of Tahiti was our inspiration for this storytelling piece set in the impossible beauty of Tetiaroa.