Traditional therapy for modern tensions

Digital Marketing / Design / Development

With four serene locations across Canada in Whistler, Old Montreal, Mont-Tremblant, and Blue Mountain, Scandinave Spa offers a tranquil haven for thermal therapy and rejuvenating massages. Embracing the Scandinavian tradition of holistic wellness with a modern French flair, each spa blends timeless thermal practices with contemporary design and natural integration, promising guests an immersive journey of relaxation and revitalization.

With the launch of its new corporate website in December 2022 and subsequent location websites in June 2023, Scandinave Spa continues to redefine wellness experiences. Having supported Scandinave Spa since October 2018, Wallop collaborates closely with each property to craft and execute personalized digital marketing strategies, culminating most recently in a data-driven website structure aimed at seamlessly guiding visitors through their brand narrative and individual spa offerings.

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The Challenge

The Scandinave Spa faced various challenges across its locations, each requiring tailored strategies to address. The primary challenge in locales with high regional competition was to elevate the Scandinave Spa brand while distinguishing its experience through visually striking and precisely targeted awareness campaigns.

Meanwhile, other locations struggled to reach new audiences despite strong organic performance within their local markets. Here, the challenge lies in ensuring that paid advertising efforts complement rather than cannibalize organic traffic, effectively engaging new guests less familiar with the brand. Amidst these challenges, a key objective was to address immediate concerns and sustain and grow SEO performance across all locations. By devising specialized approaches, we aimed to overcome these hurdles and foster sustained growth throughout the Scandinave Spa network.

“We wanted an agency with a focus on the hospitality industry and could show proven results. Wallop far exceeded our expectations from the start of discussions and continues to deliver great results. Wallop is easy to work with. They are proactive problem solvers who understand the unique challenges of our business and how to reach our guest demographic. Lines of communication are always open, with prompt replies and excellent reporting. We have seen improvements across all aspects of the work with which Wallop is engaged. Wallop was instrumental in making our online booking launch a massive success. Through the challenges of COVID-19, Wallop has continued to support with creative problem solving, providing sound, data-driven advice and being open to talking through options.”

Jen Girardi, Sales & Marketing Manager of Scandinave Spa Whistler

The Results

Through a strategic and comprehensive approach to each location’s online presence, we’ve achieved significant performance improvements across both organic and paid channels. This includes notable increases in website traffic and continuous growth in massage and gift card purchases. Additionally, our efforts in redesigning key website pages based on heat mapping and user data have enhanced user experience and reduced call volume related to FAQs while improving organic rankings. These successes have culminated in a decision to undergo a complete website refresh, resulting in a seamless brand experience across all locations. Notably, Whistler Spa saw an 11% increase in organic traffic, while Blue Mountain Spa achieved an outstanding return on ad spend (ROAS) of 98:1 on Google Paid Search.

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Total sessions on corporate website

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Increase in revenue

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Total users on corporate website

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Increase in overall transactions for Scandinave Whistler

“We were looking for a company who understood the importance of brand integrity and could offer digital marketing tracking and conversion expertise to not just our Blue Mountain location but all Scandinave Spa location across Canada. We have been impressed with the enthusiasm and engagement of all the team members. Wallop is keenly interested in learning the nuances of our business. They have also analyzed the effectiveness of our website and made suggestions to improve call to action opportunities which has helped convert more digital visitors into loyal guests. We have seen an increase in our digital marketing ad and website conversions, specifically for gift card sales and telephone calls to make getaway or package bookings.”

Mylisa Henderson, Owner of Scandinave Spa Blue Mountain