Traditional therapy for modern tensions
As the name Scandinave Spa implies, the traditional nordic spa experience now comes with a modern French twist. After all, Scandinave is the direct french translation for ‘Scandinavian’.
Thanks to a forward-thinking group of Quebec-based private investors, wellness enthusiasts in British Columbia and Ontario — in addition to those in La Belle Province — can enjoy hot, cold, and thermal bathing at its contemporary finest.
Each spa combines age-old thermal tradition with cutting edge facilities, contemporary design and natural integrations, providing guests with a simultaneously relaxing and invigorating experience. Scandinave Spas can currently be found at Mont-Tremblant QC, Blue Mountain ON, Whistler BC, and in Old Montreal, QC.
Wallop started supporting Scandinave Spa in October 2018, working with each property to define, manage, and report on a personalized digital marketing strategy.
The Challenge
While the spas share a strong brand, each location had its unique challenges. In some locations, for example, regional competition was extremely high. For these locales our goal was to promote the Spa Scandinave brand and differentiate the experience through the use of highly visual and strategically targeted awareness campaigns.
Still others needed help reaching new audiences. These locations saw good organic performance due to a strong position in the local market. In these cases our goal was to ensure their paid advertising campaigns were not cannibalizing organic traffic, and instead reaching new, less brand-aware guests.
The remaining locations faced challenges around seasonality, with strong performance through the winter and a softening during the summer months. Here our aim was to promote the properties as four season destinations, driving spa visits through a funnel consisting of awareness and remarketing campaigns.
Finally, each spa faced unique challenges when it came to tracking and understanding the performance of their website and digital advertising activities. In order to rectify this, we applied a best practice tracking setup that would allow for the comparison of performance across properties. Working proactively with each spa’s marketing staff, we collectively drove more revenue with the launch of a gift card sales platform, measured through the implementation of eCommerce tracking.
We wanted an agency with a focus on the hospitality industry and could show proven results. Wallop far exceeded our expectations from the start of discussions and continues to deliver great results. Wallop is easy to work with. They are proactive problem solvers who understands the unique challenges of our business and how to reach our guest demographic. Lines of communication are always open with prompt replies and excellent reporting. We have seen improvements across all aspects of work that Wallop is engaged with. Wallop was instrumental in making our online booking launch a massive success. Through the challenges of COVID-19, Wallop has continued to support with creative problem solving, providing sound, data driven advice and being open to talking through options.
The Results
In taking a strategic and comprehensive approach to each location’s online presence, we’ve been able to generate increases in performance across both organic and paid channels. Not only has there been an increase in traffic, but there’s also been continuous growth in massage and gift card purchases.
We were also able to assist in a number of other key areas. For instance, we provided new designs for key pages on the website using heat mapping and user data. These designs present important information better while reducing call volume associated with frequently asked questions. At the same time, this content helped improve organic rankings for key terms.
increase in gift card revenue for Scandinave Whistler
increase in overall transactions for Scandinave Whistler
increase in sessions coming from paid adverting for Scandinave Blue Mountain
increase in transactions coming from Facebook Ads and Google Ads for Scandinave Tremblant
We were looking for a company who understood the importance of brand integrity and could offer digital marketing tracking and conversion expertise to not just our Blue Mountain location but all Scandinave Spa location across Canada. We have been impressed with the enthusiasm and engagement of all the team members. Wallop is keenly interested in learning the nuances of our business. They have also analyzed the effectiveness of our website and made suggestions to improve call to action opportunities which has helped convert more digital visitors into loyal guests. We have seen an increase in our digital marketing ad and website conversions, specifically for gift card sales and telephone calls to make getaway or package bookings.
