Background
A brand personality is not about what you say, but how you say it (and how it makes people feel). It ensures a consistent message from medium to medium, as consistency breeds familiarity, and familiarity builds trust.
In many luxury industries, a brand’s identifiable story (from colour and icons to wording) is used as a differentiator of quality and care.
Pacific Beachcomber
The Brand Strategy, Positioning & Story
The Pacific Beachcomber is the leading provider of luxury travel experiences in French Polynesia. This hotel has been in existence for over 25 years, providing authentic, enriching travel experiences that are both delightful and deferential to the natural and cultural treasures of Tahiti.
The brand story developed embodies Pacific Beachcomber’s expertise and love for their natural resources, supporting their vision of becoming the most sustainable hospitality company in the world. Whether a guest chooses to stay at a seaside resort or in an overwater bungalow, aboard an intimate cruise ship or on a private island, Pacific Beachcomber’s friendly and familial staff will proudly show you the very best of French Polynesia – and their brand story does the same.
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The Goals
- To bring to life the essence of French Polynesia through the creation of the new Pacific Beachcomber visual identity
- Create a new brand strategy that embodies their love and expertise for French Polynesia