Your intentions guide the journey at this serene wellness escape

Digital Marketing / Website

Miraval Resorts & Spas provides an oasis for those seeking luxury and wellness. With locations in Texas, Arizona, and Massachusetts, Miraval offers an escape from the ordinary, focusing on mindfulness and rejuvenation. Guests are invited to set their intentions for their stay, whether to enhance mental well-being, deepen connections, or conquer personal challenges. Each resort boasts a curated selection of world-class activities designed to support these intentions, offering a luxury experience transcending mere relaxation. Miraval Resorts & Spas are beacons of serenity, inviting guests to immerse themselves in an unparalleled wellness retreat.

The Challenge

Miraval Resorts sought a fresh approach to its marketing strategy in mid-2021, particularly for its newest property, Miraval Berkshires, which faced the unique challenge of being launched during the height of the COVID-19 pandemic. Miraval was looking for a partner capable of delivering hands-on support and a unified vision for their digital presence.

 

Navigating through the complexities of a changing market landscape, Miraval faced the ongoing challenge of raising awareness and driving bookings, particularly for their new location in the Berkshires. With the decline in demand for national and luxury resort experiences post-pandemic, Miraval required a digital partner who could adapt to these shifts and provide strategic guidance to thrive in a competitive market.

 

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