A storied hotel in the heart of Canada’s capital

Digital Marketing

As the only independently-owned hotel in Canada’s capital city of Ottawa, the Lord Elgin maintains an air of distinction befitting its often dignified guests. Built in 1941, the hotel has become a beloved landmark of Ottawa’s downtown core. It’s also locally-owned by Ottawa business luminary Jeff Gillin—another reason for its beloved status among locals and visitors alike. Its rooms and facilities nod to the building’s art deco origins while offering the finest modern amenities, including onsite restaurant, Grill 41.

The Challenge

We’ve had the pleasure of working with Lord Elgin Hotel since 2014, helping them evolve with an often-changing digital landscape. However, 2020 presented a particular challenge for the property: the COVID-19 pandemic decimated business travel, a staple of their customer base, and they made the decision to close the property for much of 2020 and 2021. Not only was their business in peril at ground level, but their digital presence also stood to suffer if it was left to stagnate as long as the hotel was closed.