A Salt Spring Island Escape

We were proud to support Lightwater Cove’s with the design of a new brand, their digital marketing strategy, and their website ahead of their brand launch.

Across the water from Vancouver, Lightwater Cove offers access to a landscape unlike any other – with its waterside location, thoughtfully designed spaces, organic food, artisanal crafts, moments for reflection and outdoor adventure.

 

The Goals

  • Design a new brand, build brand equity, awareness, and reach
  • Design and build a digital marketing foundation for search, paid advertising, and social
  • Develop a new, high-performing website to drive online bookings

The Deliverables

  • Brand strategy, brand story, visual identity, print and digital assets
  • Comprehensive digital marketing strategy, execution, and ongoing reporting and optimization
  • Responsive, fast, accessible website to support digital marketing strategy