Michelin Stars sparkle atop Bangkok’s ‘vertical’ resort

Digital Marketing / Website / Film Production

Few settings are more glamorous than the world’s highest open-air bar. ‘Sky Bar’ feels like a movie set because it was: key scenes from Hollywood’s Hangover 2 were filmed 63-storeys up atop Bangkok’s ‘lebua at State Tower,’ a unique collection of luxury suites, 5-star bars, exclusive clubs, and Michelin-starred restaurants. 

There, you’ll see the city’s skyline glittering, world travellers mingling, and the haute monde of the Thai capital dancing, drinking, and dining beneath the stars. By any standard of travel luxury, the energy at lebua is as thrilling as its soaring vertical layout. 

On one floor, you can watch a 3-star Michelin Chef performing epicurean magic; on another, you can sip from a crystal flute in a champagne bar with exclusive labels found nowhere else in Asia. A floor below, a whiskey bar features lebua’s own patiently aged vintage. And so it goes floor-by-floor, venue-by-venue, a total of thirteen elegant and romantic settings adding up to the World Travel Awards ‘Asia Leading Luxury All-Suite Hotel’ four years running.

The Challenge

Wallop was tasked with two key challenges for lebua: establishing it as a premier local venue and elevating its status as a global luxury destination. We questioned if experiential dining could boost luxury suite bookings and if Michelin-starred restaurants could attract locals in a city saturated with dining options. The website required a revamp to reflect the sophistication needed to attract international guests and discerning diners. Our goal was to enhance lebua’s appeal, particularly to affluent dreamers, and drive direct bookings for luxury suites while increasing restaurant reservations from Bangkok’s elite. We aimed to draw the world’s most affluent patrons and position lebua’s restaurants as top contenders in the global culinary scene.