West coast salmon fishing at its finest

Design / Website / Digital Marketing

Langara Fishing Adventures started in 1985 when a few passionate fisherman from Vancouver towed a renovated 120-foot paddle-wheeler 874 km north to an isolated dot of land, at the far northwest tip of the Haida Gwaii archipelago, called Langara Island.

Now, 35 years later, with a lodge on shore, and far more refined amenities, it remains among the most sought-after luxury wilderness destinations for die-hard fishing enthusiasts and dry-landers alike.

The Challenge

By every measure, Langara Fishing Adventures is a successful business and has been for a long time. They have plenty of loyal, repeat guests and they aren’t running out of salmon anytime soon. But, like a lot of remote lodges, the digital strategy sometimes took a backseat.

With their users shift to mobile, there was an impetus to relaunch a responsive website that communicated the differences between collection of lodges.

The digital advertising campaigns and tracking strategies both needed to a better job of hooking and landing users.

The real challenge here was to ensure brand alignment was between the digital marketing strategy, the on property experience and the enduring story of the business. Naturally, video would also play an integral role.