West coast salmon fishing at its finest
Langara Fishing Adventures started in 1985 when a few passionate fisherman from Vancouver towed a renovated 120-foot paddle-wheeler 874 km north to an isolated dot of land, at the far northwest tip of the Haida Gwaii archipelago, called Langara Island.
Now, 35 years later, with a lodge on shore, and far more refined amenities, it remains among the most sought-after luxury wilderness destinations for die-hard fishing enthusiasts and dry-landers alike.
By every measure, Langara Fishing Adventures is a successful business and has been for a long time. They have plenty of loyal, repeat guests and they aren’t running out of salmon anytime soon. But, like a lot of remote lodges, the digital strategy sometimes took a backseat.
With their users shift to mobile, there was an impetus to relaunch a responsive website that communicated the differences between collection of lodges.
The digital advertising campaigns and tracking strategies both needed to a better job of hooking and landing users.
The real challenge here was to ensure brand alignment was between the digital marketing strategy, the on property experience and the enduring story of the business. Naturally, video would also play an integral role.
Great agency to work with. Really understands the travel market. Small and personal, but able to provide a full set of tools – design, film, analytics. Working with a focused digital marketing team like Wallop was a better fit for Langara given that we still deal one-on-one with our guests.
The first order of business was to create a strong hierarchy between the 5 distinct properties that make up Langara Fishing Adventures. The design funnelled the users between the two main lodges. Our design approach emphasized simplicity and accessibility, and we tried to let the visual assets do most of the work. The Wallop Film team created a collection of amazing, short video loops for the interior pages of the site.
Our digital strategists implemented a tailored digital advertising program focused on new guest conversions and keeping the business top of mind for past guests. We continue to work iteratively with the Langara team to address marketing goals and improve the performance of the website.
Increase in conversions
Increase in sessions from Paid Search
Reduction in CPC