Experience is Everything.
Ivy Living has decades of senior living expertise and experience with retirement communities throughout California and Hawaii and are committed to creating the best place to live and the best place to work. Their goal is to make a retirement lifestyle and community for their residents offering them activities, daily culinary options, amenities and wellness services.
The Goal
- Support occupancy at each community by increasing the number of leads generated
- Create a user-friendly digital experience that is reflective of the physical experience, mobile friendly and ADA compliant
- Develop an intuitive, functional navigation and path to inquiry
- Empower the Ivy Living team with an easy to use CMS that enables them to better leverage the website
- Create a framework and CMS that accommodates future growth and allows ease of launch for new property websites
The Results
Wallop consolidated Ivy Living’s individual property websites into one functional multi-site, supported with a comprehensive digital marketing strategy to support occupancy and drive lead generation.
Along with extensive SEO efforts Wallop continues to improve user experience through navigation of the website, improved visibility on search engine result pages, improvement in website core vitals and quality content across the site for optimization and relevance to the user.
Average MoM increase in sessions across properties in 2022
Average QoQ increase in users and new users across all properties