A hub of culture and creativity in music city

Digital Marketing

Nashville seems to overflow with creative energy and no hotel embodies the city’s spirit more than Hutton Hotel. Just a stone’s throw from the famed ‘Music Row’, the hotel is a beacon for those who want to immerse themselves in the art and culture of the area. Featuring its own concert venue, an onsite writer’s studio, in-room musical instruments, and special package options that offer songwriting activities, The Hutton offers the ultimate experience of the city’s musical energy.

The Challenge

Hutton Hotel approached us looking for a digital agency to help them generate awareness, build a stronger brand presence and drive direct bookings. With some changes to their management structure, the team was seeking strategic direction as they worked to forge a stable path forward.

Like so many properties, The Hutton was forced to close for an extended period during the height of the Covid-19 pandemic.

They wanted to focus on driving awareness and bookings to coincide with their planned reopening. ROAS would be top of mind for them when measuring the success of our digital marketing efforts. 

On our end, it would be important for us to triangulate between all stakeholders, ensuring that our strategic direction and execution considered the ongoing input of all involved.