A spirited escape

Custom Website / Digital Marketing

Hotel Kinsley, nestled in Kingston, New York, is a unique boutique accommodation. Its charm lies in the fusion of four distinct buildings: a meticulously restored 19th-century bank, a quaint 1680s Georgian stone residence, an 1870s shop, and a pre-Revolutionary War European-style residential home. Guests come here to immerse themselves in Kingston’s picturesque allure, enriched by its vibrant art scene, varied culinary experiences, and easily accessible attractions.

The Challenge

Hotel Kinsley approached Wallop looking for a revamped website that would showcase its distinctive four-building design and provide enhanced context about the offerings at each property. The project also involved upgrading the navigation to improve desktop usability, creating a versatile landing page template for marketing campaigns, designing customizable templates for each property to highlight local activities and landmarks, improving the user experience on the rooms page, and establishing a clear and engaging offers page.