Equestrian excellence amongst panoramic views

Chesebro Canyon Ranch took over a working ranch with horse boarding facilities with a vision to transform it into what horse-enthusiasts like themself would love most. With existing customers to keep in mind, as well as new potential boarders, defining their brand and presenting this on their brand new website was the first port of call.

After an initial discovery to delve into the property, its offerings, history and community, the brand framework, including values and tone of voice, was crafted.

This foundation was essential before moving into the the logo and visual identity. Showcasing both what the ranch is and was, was equally as important as standing true for whatever the future holds for the ranch. Upon completion, the visual framework provided the team with a guide to inform all future design decisions from placements and colour usage to print materials, and the new website – which was the final piece of the project.

A sleek, easy to use Wallop Archetype website established the online presence for the new Chesebro Canyon Ranch. Now the brand has been defined, and website launched, Chesebro Canyon Ranch is ready for its next chapter, fully established as a place for horses and riders alike.