A simple life, well lived.

Located in the heart of Santa Barbara Wine Country, Alisal Ranch offers guests a modern taste of the old west. Under the open sky, our 10,500 acres provide endless inspiration for family-driven adventures, romantic getaways, special events, and more. This place is more than a hotel it is an experience where you can learn about the history of this timeless place, and unwind and embrace your own sense of wanderlust.

The Goals

  • Simplify the website’s structure and content to allow prospective guests to understand they will be enjoying a variety of experiences on property
  • Showcase an unplugged family experience 
  • Tell the Alisal Ranch story and history, showcasing it as a premier destination in the California hills
  • Present the ranch as a luxury property, but attributed to the experience and service rather than purely through conventions of luxury hotels i.e. premier bedding and a concierge desk
  • Build a future proofed fast website
  • Guide people to call so their experienced team can  sell the guests on their many experiences
  • Boost SEO performance and conversions
  • Reduce the number of unqualified leads/inquiries
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