A simple life, well lived.
Located in the heart of Santa Barbara Wine Country, Alisal Ranch offers guests a modern taste of the old west. Under the open sky, our 10,500 acres provide endless inspiration for family-driven adventures, romantic getaways, special events, and more. This place is more than a hotel it is an experience where you can learn about the history of this timeless place, and unwind and embrace your own sense of wanderlust.
The Goals
- Simplify the website’s structure and content to allow prospective guests to understand they will be enjoying a variety of experiences on property
- Showcase an unplugged family experience
- Tell the Alisal Ranch story and history, showcasing it as a premier destination in the California hills
- Present the ranch as a luxury property, but attributed to the experience and service rather than purely through conventions of luxury hotels i.e. premier bedding and a concierge desk
- Build a future proofed fast website
- Guide people to call so their experienced team can sell the guests on their many experiences
- Boost SEO performance and conversions
- Reduce the number of unqualified leads/inquiries
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increase in overall website sessions since launch
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increase in organic search traffic since launch