Embrace the city in spaces built for gathering

Design / Development

Ace Hotel stands out as a truly distinctive and forward-thinking brand, with ten unique locations worldwide, from Seattle to Kyoto. More than just hotels, they serve as vibrant cultural hubs within their communities. Events are integral to the guest experience, fostering a sense of connection for visitors and locals alike. Embodying a unique culture and lifestyle, each Ace Hotel reflects its surroundings in its physical design and its online presence, showcasing people, ideas, and events that resonate with its key demographic – the next-generation trendsetters.

The Challenge

Ace Hotel prides itself on embracing innovative ideas and embracing change as part of its ongoing evolution. When considering a partnership for developing a new website, they sought an agency that understood their brand’s essence and ethos and could adapt to its evolution over time. Balancing honouring their identity and prioritizing seamless user experience and conversions was crucial.

Before approaching Wallop, Ace Hotel’s website reflected its brand but fell short in user experience, prioritizing design over functionality. While visually appealing, the website posed challenges for users navigating and completing bookings. Heatmap data underscored this issue, revealing limited engagement with the user experience components.

The new website also needed to elevate its events section, capturing the vibrant happenings that define the Ace Hotel experience and have become such an iconic part of it. It also needed to accommodate the need to add new locations as the brand grows over time, having the capacity to showcase the unique aspects of each property fully.