Insights

Thoughts and industry insights from the Wallop team.

How to Use TripAdvisor’s TripConnect to Increase Direct Bookings for Your Hotel

Are you a hotelier, hotel manager or hotel marketer looking to get more direct reservations and avoid costly OTA (Online Travel Agent) commissions? If you are, then you won’t want to miss this!

What we listened to in 2013

Rdio took over our musical lives this year. It gave us a social layer to our musical tastes and, as a result, it feels we are approaching a sort of musical singularity. At any rate, here are some of the albums we’ve been listening to in our studio this year.

3 Days in Dubai: Looking Back on the Luxury Hospitality Summit

After back-to-back red-eye flights, I found myself in Dubai for 3 days. I would have stayed longer, but Canadians are on a short leash due a disagreement between Air Canada and Emirates Airlines. Travelling alone inevitably leaves ample time for good old-fashioned tourism.

Luxury Hospitality and the Social Mobile Web

Social is a highly effective marketing channel for hotels; no marketer worth his or her salt will tell you otherwise. Social is even more effective for boutique, luxury hospitality brands. However, by the same token, social can be exponentially more destructive to luxury brand equity if not handled properly.

How to Quickly Create a Facebook Page Application for Timeline

Due to lack of properly organized documentation, setting up a simple Facebook application can be a frustrating task (even with Google at your disposal). We’ve prepared this guide to get your Facebook application off the ground FAST.

What You Missed in Toronto

Last week, we attended the Hotel Association of Canada conference in Toronto, which conveniently coincided with the Canadian Tourism Marketing Summit and Online-Revealed Canada; a veritable grand-slam of all things hospitality, travel, tourism, and digital.

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