Thoughts and industry insights from the Wallop team.
Andreanna Mazereeuw Positioning | Social Media | Strategy |
As you’ve likely heard, a growing number of companies are choosing to boycott Facebook advertising for the month of July. As a digital agency who leverages Facebook’s advertising capabilities on a daily basis, we’ve been watching this pretty closely to see how this progresses.
Stephen Saugestad Digital Marketing | Hospitality | Research | Social Media |
Travel and hospitality focused agencies have been reluctant to offer advertising on these two platforms, and there’s not a ton…
Stephen Saugestad Digital Marketing | Social Media |
Facebook’s seen its fair share of controversy lately. But what does this mean for luxury travel brands? Take a look at Facebooks current advertising offering and explore it’s growing (yet controversial) potential.
Stephen Saugestad Hospitality | Social Media |
Are you a hotelier, hotel manager or hotel marketer looking to get more direct reservations and avoid costly OTA (Online Travel Agent) commissions? If you are, then you won’t want to miss this!
Stephen Saugestad Social Media |
Rdio took over our musical lives this year. It gave us a social layer to our musical tastes and, as a result, it feels we are approaching a sort of musical singularity. At any rate, here are some of the albums we’ve been listening to in our studio this year.
Stephen Saugestad Hospitality | Mobile | Social Media | Strategy |
After back-to-back red-eye flights, I found myself in Dubai for 3 days. I would have stayed longer, but Canadians are on a short leash due a disagreement between Air Canada and Emirates Airlines. Travelling alone inevitably leaves ample time for good old-fashioned tourism.
Social is a highly effective marketing channel for hotels; no marketer worth his or her salt will tell you otherwise. Social is even more effective for boutique, luxury hospitality brands. However, by the same token, social can be exponentially more destructive to luxury brand equity if not handled properly.
Stephen Saugestad Development | Social Media |
Due to lack of properly organized documentation, setting up a simple Facebook application can be a frustrating task (even with Google at your disposal). We’ve prepared this guide to get your Facebook application off the ground FAST.
Stephen Saugestad Social Media | Strategy |
Last week, we attended the Hotel Association of Canada conference in Toronto, which conveniently coincided with the Canadian Tourism Marketing Summit and Online-Revealed Canada; a veritable grand-slam of all things hospitality, travel, tourism, and digital.
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