Facebook ads: growing potential or burst bubble?

Mark Voller, April 19, 2017
Digital MarketingSocial Media

Facebook’s seen its fair share of controversy lately. But what does this mean for luxury travel brands? Take a look at Facebooks current advertising offering and explore it’s growing (yet controversial) potential.

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How to Use TripAdvisor’s TripConnect to Increase Direct Bookings for Your Hotel

Salvador Daswani, December 3, 2015
HospitalitySocial Media

Are you a hotelier, hotel manager or hotel marketer looking to get more direct reservations and avoid costly OTA (Online Travel Agent) commissions? If you are, then you won’t want to miss this!

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What we listened to in 2013

Janice Yao, December 8, 2013
Social Media

Rdio took over our musical lives this year. It gave us a social layer to our musical tastes and, as a result, it feels we are approaching a sort of musical singularity. At any rate, here are some of the albums we’ve been listening to in our studio this year.

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3 Days in Dubai: Looking Back on the Luxury Hospitality Summit

Ryan Clarke, January 23, 2013
HospitalityMobileSocial MediaStrategy

After back-to-back red-eye flights, I found myself in Dubai for 3 days. I would have stayed longer, but Canadians are on a short leash due a disagreement between Air Canada and Emirates Airlines. Travelling alone inevitably leaves ample time for good old-fashioned tourism.

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Luxury Hospitality and the Social Mobile Web

Ryan Clarke, October 31, 2012
HospitalityMobileSocial MediaStrategy

Social is a highly effective marketing channel for hotels; no marketer worth his or her salt will tell you otherwise. Social is even more effective for boutique, luxury hospitality brands. However, by the same token, social can be exponentially more destructive to luxury brand equity if not handled properly.

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How to Quickly Create a Facebook Page Application for Timeline

Janice Yao, May 15, 2012
DevelopmentSocial Media

Due to lack of properly organized documentation, setting up a simple Facebook application can be a frustrating task (even with Google at your disposal). We’ve prepared this guide to get your Facebook application off the ground FAST.

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What You Missed in Toronto

Ryan Clarke, March 10, 2012
Social MediaStrategy

Last week, we attended the Hotel Association of Canada conference in Toronto, which conveniently coincided with the Canadian Tourism Marketing Summit and Online-Revealed Canada; a veritable grand-slam of all things hospitality, travel, tourism, and digital.

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Hotel Websites Still Tops for Consumers

Stephen Saugestad, February 10, 2012
Social Media

There’s a lot of talk about social media being a game changer in the hospitality industry, and that’s mostly accurate.

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Social Media & the Hospitality Industry

Stephen Saugestad, April 20, 2009
Social Media

The way hotels communicate with their guests is changing, and quickly.

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