Thoughts and industry insights from the Wallop team.
Stephen Saugestad Hospitality | Positioning |
Over the years we’ve been supporting independent hotels and resorts tackle a multitude of challenges, the largest of which always…
Andreanna Mazereeuw Positioning | Social Media | Strategy |
As you’ve likely heard, a growing number of companies are choosing to boycott Facebook advertising for the month of July. As a digital agency who leverages Facebook’s advertising capabilities on a daily basis, we’ve been watching this pretty closely to see how this progresses.
Stephen Saugestad Hospitality | Research | Positioning | Value Alignment |
The New Year is a time for new beginnings, so it feels like a good time for us to announce…
Stephen Saugestad Positioning | Strategy | Value Alignment |
There were some notable results that came from two recent surveys – Skift’s annual U.S. Affluent Traveler Trends, and Globalwebindex’s Affluent Consumer Audience Report. The answers reflect a continuing trend with affluent travelers.
Stephen Saugestad Digital Marketing | Research | Positioning | Strategy |
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
Stephen Saugestad Digital Marketing | Positioning | Strategy | Value Alignment |
Travellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
Stephen Saugestad Personas | Positioning | Strategy | Value Alignment |
Personas are a good way to target groups through demographics. But today, for high net worth users who are diverse, aligning the solution to their values is a more effective approach
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