Jul 01, 2020 |
Andreanna Mazereeuw Positioning, Social Media, Strategy
As you’ve likely heard, a growing number of companies are choosing to boycott Facebook advertising for the month of July. As a digital agency who leverages Facebook's advertising capabilities on a daily basis, we've been watching this pretty closely to see how this progresses.
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Jan 07, 2020 |
Stephen Saugestad Hospitality, Market Research, Positioning, Value Alignment
The New Year is a time for new beginnings, so it feels like a good time for us to announce a big commitment. I’m…
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Aug 27, 2019 |
Stephen Saugestad Positioning, Strategy, Value Alignment
There were some notable results that came from two recent surveys - Skift's annual U.S. Affluent Traveler Trends, and Globalwebindex's Affluent Consumer Audience Report. The answers reflect a continuing trend with affluent travelers.
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Jun 19, 2019 |
Stephen Saugestad Digital Marketing, Market Research, Positioning, Strategy
Brands that make an emotional connection to their customers have greater success and earn a higher customer lifetime value (LTV) than ones that miss the mark.
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Mar 02, 2019 |
Stephen Saugestad Digital Marketing, Positioning, Strategy, Value Alignment
Travellers in the luxury market have different motivations than the average traveller. Aligning your brand, product and services with these motives will increase your resonance with this demographic.
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Jan 05, 2019 |
Stephen Saugestad Personas, Positioning, Strategy, Value Alignment
Personas are a good way to target groups through demographics. But today, for high net worth users who are diverse, aligning the solution to their values is a more effective approach
Read More about the Using value alignment instead of personas post