What We’re Expecting In 2023
Thankfully, we didn’t start 2020, 2021, or 2022 with any predictions for the year. The past three years have presented more unexpected situations than our…
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Understanding Google Analytics 4 – Part One
Deep Insight, Digital Marketing
As we’re sure many are aware, Google Analytics will be sunsetting its existing version, Google Analytics 3 (otherwise known as Universal Analytics) as…
Read More about the Understanding Google Analytics 4 – Part One postOur Most Recommended Hospitality Tech
Deep Insight, Digital Marketing, Hospitality, Market Research
Wallop turns 18 this year, and as we hit this milestone birthday we can safely say that another year older is definitely another…
Read More about the Our Most Recommended Hospitality Tech postThe Wallop Guide to Website Security: How To Best Protect Your Digital Assets in 2022
Accessibility, Deep Insight, Development
When you think of cybersecurity in relation to your hotel business, what emotions do you feel? For many, the answer is fear. And…
Read More about the The Wallop Guide to Website Security: How To Best Protect Your Digital Assets in 2022 postData Privacy Regulations & Compliance Tips for Businesses and Digital Marketers
Digital Advertising, Deep Insight
The content provided on this website is for general information purposes only and does not constitute legal advice or an opinion of any…
Read More about the Data Privacy Regulations & Compliance Tips for Businesses and Digital Marketers postWhat Google Ads’ Latest Keyword Match Type Update Means For Advertisers
Digital Advertising, Deep Insight, Digital Marketing, Strategy
Going…going…gone. For some time Google has been warning its search ad platform users that they would be removing one of the four keyword…
Read More about the What Google Ads’ Latest Keyword Match Type Update Means For Advertisers postTravel In A Not-So-Normal Fall: What We’re Seeing
Digital Advertising, Deep Insight, Digital Marketing, Hospitality, Luxury Travel
When we started compiling data for this post, its tentative working title was “Post-Pandemic Travel Trends.” At the time, all signs pointed to…
Read More about the Travel In A Not-So-Normal Fall: What We’re Seeing postRemarketing in the Travel Industry
Deep Insight, Digital Marketing, Hospitality
What if I told you there was something you’re exposed to multiple times a day, without even realizing it?
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