Hospitality Market Intelligence

Know what moves your guests.

You know your own numbers better than anyone. We bring the outside perspective: what motivates your guests, how your competitors are evolving and where the market is heading. Through market research, competitive analysis and our own Converge | TMF framework, we give you a clear point of view, not just a report. Then we put those insights to work across brand, creative and digital strategy, so every decision starts with the guest.

Expertise

We compare who your guests are today with who you want them to be, and test your assumptions against the data to prove them or find a better market to go after.

We map why your ideal guest travels and what they need to hear before they decide, using our Converge | TMF framework.

We map your competitive landscape and show where you’re strongest, where you’re exposed and where the opportunity is.

We study market conditions and give you a point of view on which trends are worth acting on.

Whether you’re planning a launch, a repositioning or a new market, we give you the market and guest insight you need before the money is spent.

We bring your booking, guest and performance data together and turn it into clear recommendations.

“We wanted an agency with a focus on the hospitality industry that could show proven results. Wallop far exceeded our expectations from the start of our discussions and continue to deliver great results. They are proactive problem solvers who understand the unique challenges of our business and how to reach our guest demographic.”

Jen Girardi,Scandinave Spa

Case study

Alisal Ranch

The peace of wide-open skies has drawn travellers to California’s Alisal Ranch since 1946. As the brand moves upmarket, Alisal needed to shift away from discount messaging and towards the aspirational experience itself.

Learn more: Alisal Ranch

Rider in a cowboy hat on a black-and-white horse in a grassy field, backlit by golden light, with hills behind.
  • +22% Increase in revenue
  • +15.7% return on ad spend (booking-focused ads)
  • +27.6% average booking value

Frequently asked questions

It shows you where to focus. Research into your market, competitors and guests that reveals what’s moving demand and where your property can stand out. We turn it into clear recommendations for your brand, creative and marketing, so you know what to do next.

The same team that does the research puts it to work. You get a point of view, and the insight goes straight into your brand, creative and digital strategy.

It’s our own framework for understanding why guests travel and what makes them choose one place over another. We use it across brand, creative, digital and marketing, so the work speaks to what actually moves your guests.

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