Hospitality brand strategy
A story worth staying for.
There’s something that makes your brand distinctly yours. Through research, market insights and conversations with your team, we work with you to uncover what motivates your guests and what sets you apart. We turn those insights into a clear brand strategy that brings your team together, defines your positioning and voice, and gives guests a reason to choose you over everywhere else they could stay.
Expertise
Through stakeholder conversations, competitive research and audience insights, we get to know your business, your guests and the opportunities worth exploring.
Then we define the positioning, purpose and principles that make you distinct and give every decision a clear direction.
Each offers a different way to connect with guests and a clear idea to build your brand around.
How you say it matters just as much. We develop your messaging, taglines and tone of voice so your brand sounds unmistakably like you, wherever guests encounter it.
We bring everything together into a clear handbook that helps your team make confident, consistent brand decisions.
Case study
Ace Hotel
Ace Hotel is always evolving, exploring new locations, cultures, and experiences. With a growing collection of international stays, Ace Hotel’s website had to be able to change alongside it.
- 59.5% INCREASE IN WEBSITE TRANSACTIONS (AFTER LAUNCH)
- 55.1% INCREASE IN WEBSITE REVENUE (AFTER LAUNCH)
- 50% INCREASE IN E-COMMERCE CONVERSION RATE (AFTER LAUNCH)
Case study
Miraval
Guests visit Miraval’s locations to relax and reset, so the entire journey from discovery to arrival had to be just as smooth.
- 33.3% INCREASE IN REVENUE (WEBSITE + PHONE)
- 27.5% INCREASE IN BOOKINGS (WEBSITE + PHONE)
- 69.7% DECREASE IN COST PER CLICK (ALL PAID CHANNELS)
Case study
Bunkhouse
Bunkhouse’s hotels take cues from the neighbourhood, whether that’s beachfront calm or an arts-inspired city stay. Its website had to honour each hotel’s character, with space to scale.
- 15 hotel websites launched on one shared platform
- 12 hotel sites launched in 5 months
- 6+ years of partnership
Frequently asked questions
It gives guests a reason to choose you. Brand strategy is the thinking behind what makes your property distinct: who you are, who you’re for and why guests choose you. It’s the foundation for how your brand looks, sounds and shows up.
Strategy decides what you stand for, who you want to reach and what sets you apart. Identity makes it visible through design and expression. One sets the direction. The other makes it tangible.
You don’t need all the answers before we talk. We’ll start by getting to know your business, understanding what you’re hoping to achieve and asking the questions that help us get to the heart of what’s needed. From there, we’ll work with you to find the right way forward, whether that’s refining what you have or exploring something new.
When you know what makes your brand distinct and who you’re speaking to, every marketing decision has a clearer purpose. From campaigns to websites, a strong strategy puts the right message in front of the right guests, and performance is measured against the outcomes that matter to your business.
Yes. Whether you’re building one brand across several properties or giving each hotel its own identity within a larger portfolio, we create a brand structure that fits your business and the guests you want to reach.
It depends on the scope, the number of stakeholders and the depth of research. We’ll agree on a clear process and timeline together before we start.
View our work.