Are you facing any of these challenges?
One of the most common challenges facing hotels and resorts, yet there are an array of things that can be done to counteract this, from branded search ads, to increased organic visibility, and increasing conversion rate with those who do visit your website. After beginning working with us, our clients see a significant increase in the proportion of direct bookings, and some even come off of OTAs altogether.
You want quality over quantity. Well, ideally you want both. And together, we could achieve that. Not having a well-defined audience profile to be targeting can inhibit your ability to reach the right people, and provide the necessary information to deter unqualified visitors from inquiring. Preventing low-quality inquiries saves your team’s precious time – and time is money.
Theoretically this is the easiest challenge to solve, but knowing where to start isn’t so easy. So that’s why working with a digital agency specializing in the travel and hospitality industry is the best way to expedite increased awareness and visibility.
There have been a lot of changes in recent months and years when it comes to data and analytics so feeling out of your depth is completely normal. Analytics, tracking and reporting is a specialism of ours. And we talk about it in a palatable way. If you’re in need of an audit to understand what has been going on, what’s not working and what to do next, we can help with that. Unsure how to use Google Analytics 4 (GA4) – we can help with that. Unsure if you have GA4 – we can definitely help with that.
We are partners with the businesses we work with so there is full transparency on what the data is saying. And we don’t sugarcoat things, if something’s not working, we’ll tell you. And from there, the only way is up.
Speaking frankly, running digital ads and doing SEO isn’t rocket science. However, the ability to do it well isn’t to be underestimated.
An imbalanced spend across different ad platforms can generate vanity metrics like impressions, or reach, but if it’s not impacting your bottom line – it’s not working.
Developing a data-informed strategy that’s in alignment with your target audience profile and business goals is the foundation required to get a return on your digital ad campaigns – along with having experts there to optimize and iterate those campaigns for continued performance growth (we’re talking about us).
Losing share of market to competitors is par for the course for many businesses at one point or another. But overtaking competitors in terms of organic visibility, or occupancy is something our clients are pleased to experience after initiating a digital strategy recommended by our Wallop team.
Results
Whether we’re building a new website, developing a strategy, or working on digital marketing the results you can expect will put you into a growth trajectory.
Here’s just a selection of the results we’ve seen for our clients, so we invite you to explore some of the work we’ve done with our clients on our Work page.
Driving growth is our number one focus, and we’re proud of all we’ve been able to achieve for the brands we’ve worked with since 2004. Take a look at what some of our clients have said about working with us.
increase in revenue from organic traffic
increase in revenue from ad campaigns
increase in inquiries
decrease in cost per lead
increase in booking engine visitors
increase in gift card revenue
What we do
- Paid Search
- Social Media Advertising
- Search Engine Optimization
- Marketing Strategy
- Website Audit
- Metasearch
- Brand Positioning
- Design & Creative Direction
- Website & App Development & Maintenance
It’s been superb working with Wallop. They’re true specialists and have helped drive up our direct booking percentage. We now have websites that accurately reflect our brands, plus the increase in direct bookings and leads has been amazing!
We could not have chosen a better web design studio to create our website. The team at Wallop is extremely creative, high tech, driven and fun to work with! The site produced by Wallop for our company has been a game-changer.
The Lord Elgin Hotel has been a loyal client of Wallop for many years, first as it's webmaster and have added digital strategy to the services they provide as well as video and film production from Wallop Film. Wallop is always very responsive and has a very skilled and professional team we can rely on. I would highly recommend Wallop to anyone searching for specialists in these fields.