Our personalized programs are led by award-winning Google Ads specialist, Kevin Harwood. Kevin has managed more than $20 million in advertising spend on accounts for global brands. With a passion for teaching and training, Kevin regularly presents at conferences and has privately trained dozens of companies and agencies in advanced Google Ads strategies.
Sure, anyone can learn how “to do” Google Ads. But to build winning strategies, it’s much more important to learn how “to think” about Google Ads. Only by learning how to think will you finally take ownership of your accounts, and take your campaigns’ performance to the next level.
The Format
We schedule meetings two or three times per week, for 60-90 minutes each. All training is conducted by video conference. We’ll share screens to review accounts, reports, data-sets and other doodles. Typically, we record sessions so you can review them later or share with your team members.
Our program is designed to meet you where you’re at.
We’ve worked with marketers at all levels. Even, those that have never even opened the Google Ads platform. In fact, sometimes those are the most effective sessions because there are no bad habits to unteach.
We are best suited to marketing leaders in organizations with an ad spend of a minimum of $3,000 per month.
The best part? For Canadian companies, 80-100% of our fees can be reimbursed by the Provincial Skills Training Grant.
We teach a repeatable system that can be leveraged in all types of accounts and campaign sizes. After helping you rebuild your accounts, and consolidating your campaigns, the fun work of optimization begins.
Some of our past clients
You may be eligible for a training grant that will reimburse 80-100% of your training fees. For most provinces, the benefit is $10,000 per team.
As part of the Canadian Economic Action Plan 2019, the federal government has committed $222 million per year to better meet the employment needs of Canadian businesses. The centrepiece of the Economic Action Plan is the Canada Job Grant. Select your province to view the specific programs and eligibility requirements.
I took the pay per click advertising course with Kevin. He works directly with you to make sure you can successfully manage your own PPC campaigns. His hands on approach is very effective. Kevin teaches you how to analyze campaigns and make true statements based on the data driven from your campaigns. He is very knowledgeable on the topic and his years of experience shows in every session.
We had the pleasure of working with Kevin over the last 12 months in 11 different markets. His service was excellent and I highly recommend him. Kevin is fun to work with and provided quality work. We are continuing to engage him in ongoing projects with Alpha Canada.
Kevin’s course was very informative and aided in increasing my working knowledge of Google AdWords. Kevin was always very quick to answer questions both during the sessions and outside of them. He is very approachable and supportive of his students.
Kevin Harwood is a genius. I have hired Kevin several times for his incredible expertise in social media and pay per click marketing. He is a foremost expert in driving specific targeted traffic to a website and has helped solve many challenges using very clever strategies that work. Do not hesitate to use him. His knowledge and experience is invaluable.
On short notice, Kevin helped us set up our very first PPC campaign on Google, Facebook and YouTube, and was a great resource in demonstrating the realm of digital marketing possibilities, from paid search to display, video and more.
Kevin’s focus is on implementation, productivity and results. Kevin quickly understood our needs and helped us implement real-time and high-impact solutions to meet those needs. Kevin’s value for us was that he did these things in a very short amount of time, which minimized our cost and allowed us to implement the solution quickly so we could get our business to the next level.
When the student is ready, the master will appear. Kevin is definitely no exception when it comes to mastering the art of Pay per Click. This course was not just a formal “how to” — it was a masterful walk through from someone who knows the in’s, out’s and secret tactics to make your pay per click campaign customized to an absolute tee. Highly recommended.
I have been approached by many marketing consultants in the past several years to help with WTFast, none of them impressed me. When I first chatted with Kevin, I expected more of the same, but I was pleasantly surprised to see that he stands out above the rest. Kevin knows his stuff. He is data driven and gets results. We are looking forward to continue pushing our marketing with the assistance of Kevin.
Kevin provided valuable insight into our performance-based digital marketing strategy, giving us a deeper understanding of all the tactics available to us. He presented these insights in a clear and understandable manner, even when involving complex elements. I’d definitely recommend him as a true expert in this field.
I have managed many digital media buying, planning and strategy individuals and teams in past, however, i have never come across someone as knowledgeable as Kevin on all things media buying. From organic traffic driving and SEO to PPC, Banner, Video and branded content media buying Kevin has mastered all the major platforms and gets results fast. What impressed me the most was his ability to think beyond tactics and help drive high level strategy. I will continue to lean on him heavily for all my future endeavours and clients.
I found Kevin a pleasure to work with and he consistently followed through on what he promised. He was very knowledgeable in the area of PPC and I have no hesitation in recommending his services.
Kevin is one of those analytical and sophisticated minds that makes you sit back and go “WOW”! He is a master at his craft and prides himself on his work and the advertising he is able to provide his clients. If you are looking to reach multiple markets, run campaigns that are simple, or the highly complex that involve re-positioning of target audiences, Kevin is your guy!
Our national entertainment client recently used our firm and Kevin Harwood to create and execute a holiday push for their television property. Kevin’s strategy and deployment achieved results that far exceeded industry averages and surpassed expectations and goals for the campaign. This translated into a very pleased client who will bring social back into next season’s plans in an even greater way.
Kevin conducted a series of training sessions with one of my staff to maximize our ppc effectiveness. The results had been outstanding. Kevin’s approach is unique and in-depth, utilizing many techniques to not only manage a large ppc account, but to really understand what’s going on and continually improve it. Excellent training.
Kevin is an extremely talented online marketing specialist who features a deep understanding of the discipline. His innate ability to process data for the purposes of executing highly efficient marketing executions is second to none. PPC and SEO projects are always delivered to an advanced specification and will guarantee the most effective results to any level of budget whether start-up or enterprise level. Kevin is definitely my first pick for any related work and I’m always keen to have him on my team at the first opportunity.
Let's get started
Fill out the form to get started, and someone will get back to you within 48 hours. If you have a general question, you can reach us at the following email: training@wallop.ca
