One of the Most Anticipated Buildings in Vancouver

Vancouver House has become one of the most iconic architectural structures in Vancouver. It was awarded Future Project of the Year in 2015 at the World Architecture Awards to recognize its innovation and beauty. Moreover, it was named one of CNN’s most anticipated buildings coming in 2020.

Images sourced from Vancouver House.

The Challenge

Vancouver House has received a lot of media coverage and attention around the world for its unique and artistic architectural design. The penthouse suites were sold out soon after it became available. However, it still needed a solid digital marketing strategy and online presence to attract leasing occupants. This is where Wallop stepped in. Our role was to generate quality leads for rental homes.

The Approach

When the Wallop digital marketing team was first contacted, there was nothing in place to start advertising online. We started by laying all of the foundations from scratch, including setting up and testing Google Analytics tracking, creating Facebook and Google Ads accounts, and creating an interactive report that our client could share with various stakeholders.

In terms of the paid advertising accounts, we identified the ideal target audiences that fit into the luxury and high-end rental market niche and set up the campaigns accordingly. This allowed us to target the most effective audiences and gave us the flexibility to further leverage them to maximize the lead volume while maintaining a low cost per lead (CPL).

Metrics

The results of our targeting approach are very impressive. We generated 1,329 leads during the course of 4 months at the cost of $11.66 per lead on Facebook alone. As for Google Ads, we had 542 conversions while keeping the cost per lead (CPL) low at only $18.15.

* Data compared to the industry benchmark from Wordstream dataset

** Data compared to the industry benchmark from Wordstream dataset

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less cost per lead for Facebook ads compared to the industry average *

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less cost per acquisition for Google Display ads compared to the industry average **

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less cost per acquisition for Google Search ads compared to the industry average **