The Ranch at Rock Creek

The Ranch at Rock Creek is a unique, all-inclusive ranch resort in Montana. They operate year-round and offer guests gourmet cuisine, premium beverages, extensive seasonal activities, relaxing spa services, evening entertainment, and luxury accommodations. The resort has earned the accolade as the world’s only Forbes Travel Guide Five-Star guest ranch, and is also a founding member of National Geographic’s Unique Lodges of the World collection.

The Challenge

The Ranch at Rock Creek is, all at once, wild adventure and perfect luxury. They needed a website that accurately conveyed the property’s history and impressive setting. Further to the website, they wanted exposure and visibility to help elevate brand equity. In addition, they wanted to deliver a guest experience on the digital side that was commensurate to the ease and high standard of care they deliver at the property.

The Approach

To gain a deeper understanding of the luxury traveler mindset, Wallop conducted research into The Ranch’s primary target market. The insights from the research delivered a deeper understanding of the target luxury guest, their travel motivations and trip searching/booking behaviour. Ultimately, these insights helped to guide an integrated Digital Strategy that would leverage content marketing, SEO, social media and digital advertising.

The Results

Wallop developed an elegant, responsive and user-intuitive website. New optimized content was written to connect and inspire the luxury traveler. Search and display campaigns were created, in alignment to the overall organizational marketing goals.

The Ranch team and guests alike have delivered strong feedback that the digital marketing efforts have significantly increased the exposure for the property and brand story, and the website now truly represents the all-inclusive luxury character of the resort.

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