Pippin Hill Farm & Vineyards

Pippin Hill is the premier, luxury wine destination and event venue on the East Coast excelling in food, wine, weddings, and special events. The vineyard is part of the Monticello Wine Trail, also known as the Napa Valley of the East. It has become one of the top wedding venues in the nation, thanks to the owners’ expertise around food and wine.

This is our first collaboration with the Easton Porter Group, a unique hospitality company based in Charlottesville that focuses on high-end boutique hotels, restaurants, event venues, and event management companies.

The Challenge

Wallop was challenged to elevate brand equity through the digital experience of Pippin Hill Farm. Our goal was to improve the quality of leads generated for the already-formidable weddings and events portion of their business.

Additionally, we needed to calibrate the organization’s messaging around their service offerings. As a multi-faceted organization that provides services in a few different realms, it’s important for the Pippin Hill to find the right balance in their messaging between wine, cuisine, and events.

The Approach

The website and a tailored digital marketing strategy would lead the charge. For the website, we wanted to find a balance for the Pippin Hill brand through a visual treatment that incorporated strong copywriting, still photography, and video.

The digital strategy would incorporate search optimization, content marketing, social, email, and a strong PR campaign.

The Results

Wallop delivered a highly engaging, responsive website supported by a robust search marketing strategy. It’s also enhanced with video and a few subtle animations, and features prominent call to actions to support business goals.

Since the launch, we’ve delivered some exceptional results and continue our collaboration with the Easton Porter Group on a number of new projects.

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