Pippin Hill Farm & Vineyards
Pippin Hill is the premier luxury wine destination and event venue on the East Coast. It excells in food, wine, weddings, and special events. The vineyard is part of the Monticello Wine Trail, also known as the Napa Valley of the East. It has become one of the top wedding venues in the nation, thanks to the owners’ expertise around food and wine.
This is our first collaboration with the Easton Porter Group, a unique hospitality company based in Charlottesville that focuses on high-end boutique hotels, restaurants, event venues, and event management companies.
Wallop was challenged with elevating brand equity through improving the digital experience of Pippin Hill Farm. Our goal was to improve the quality of leads generated for the already-formidable weddings and events portion of their business.
Additionally, we needed to calibrate the organization’s messaging around their service offerings. As a multi-faceted organization that provides services in a few different realms, it’s important for the Pippin Hill to find the right balance in their messaging between wine, cuisine, and events.
Together with a a tailored digital marketing strategy, the website would lead the charge. For the website, we wanted to find a balance for the Pippin Hill brand through a visual treatment that incorporated strong copywriting, still photography, and video.
The digital strategy incorporated search optimization, content marketing, social, email, and a strong PR campaign.
Wallop delivered a highly engaging, responsive website supported by a robust search marketing strategy. It’s also enhanced with video and a few subtle animations, and features prominent call to actions to support business goals.
Since the launch, we’ve delivered some exceptional results and continue our collaboration with the Easton Porter Group on a number of new projects.
more sessions compared to industry averages
more pages/sessions compared to industry averages
longer avg. session duration compared to industry average
more traffic from mobile/tablet devices compared to industry averages