The New, Old Montreal

Hotel William Gray is Groupe Antonopoulos’ latest hotel project in Old Montreal. The hotel gracefully blends the rich architecture of its historic past with the sophistication of a modern luxury hotel. This unique property integrates two historic buildings, breathing new life into the neighborhood while maintaining its connection to the past. It includes with a full-service restaurant, a rooftop bar, inviting lobby space, coffee and pastry shop, and an abundance of meeting space overlooking Place Jacques Cartier and the old port. The hotel’s arrival is a part of the re-alignment of Old Montreal’s cultural centre.

The Results

The website thus far has been a big success. We launched on April of 2017, and 90 days post launch we were able to increase new users by over 140%. The return on ad spend has been very high and a strong driver of direct revenue. We’ve since added new layers of advertising and SEO, and expect this trend to continue into 2018.

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