The Harbor Grand & Marina Grand Resort

Situated in New Buffalo on the shores of Lake Michigan, The Harbor Grand and Marina Grand Resort boast harbor views and a variety of outstanding amenities, including highly acclaimed restaurants, indoor and outdoor pools, waterfront and rooftop spaces, and more. Both properties provide highly personal service and unexpected touches, making for a warm and sophisticated atmosphere unlike any other in the the region.

Harbor Grand
Marina Grand
The Challenge

Despite being a small harbor community, there is no shortage of accommodation options in New Buffalo. Consequently, the challenge was not only to successfully communicate and market the differences between The Harbour Grand and Marina Grand Resort, but also convey the unique aspects of each property in the competitive local market.

The Approach

For both The Harbor Grand and Marina Grand Resort, our approach featured highly optimized metadata and targeted AdWords campaigns. The difference lay in the focus for each property. For The Harbor Grand – the smaller of the two hotels – efforts were centred around its boutique nature, intimate personality and waterfront location. For the Marina Grand, the focus was on the full-service resort aspect of the property and its large meeting and event venues.

  • Toast Hotel Group
The Results

The start of digital marketing efforts coincided with the launch of new websites for each property in December 2016/January 2017. In the year following the launch of the sites, our efforts have not only generated a substantial growth in traffic, but also led to increased direct bookings and revenue. We look forward to continuing this success into 2018.

Harbor Grand
The Harbor Grand

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Marina Grand
Marina Grand Resort

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