Looking down on the streets of Old Montreal

Defining new world hospitality in Old Montreal

Brand / Design / Website / Digital Marketing

Founded 30 years ago by brothers Tony and Costa Antonopoulos, Groupe Antonopoulos has built an impressive collection of hotels, restaurants, cocktail bars, and spas, all within a few blocks of each other in historic Old Montreal.

Wallop actively manages and reports on custom digital advertising programs for all hotels and spas, supported by a design system we deployed across their collection of properties.

The Challenge

From Wallop’s initial visit to Montreal in 2015, the challenge was clear. As with most growing, independent collections of boutique hotels, the digital experience and advertising strategy needed some updating and it needed to be done right. The marketing team was initially looking for a partner to design and build a website for Hotel William Gray, which was still under construction at the time.

The intial design and campaign frameworks would then be applied to the rest of the portfolio of hotels and spas as each went through its own brand refresh and photoshoot.

Of course, the properties would require customized analytics implementations, bi-lingual SEO strategies, and search and social campaigns.

Heureusement, on parle “hôtellerie”.