Redefining Old Montreal

Founded 30 years ago by brothers Tony and Costa Antonopoulos, Groupe Antonopoulos has built an extraordinary collection of restaurants, bars, spas, and hotels, frequently awarded and recognized in the industry.

The Wallop team built a custom website framework that was deployed across their impressive portfolio, and we manage tailored digital marketing programs for each property, the spa, and restaurants.

A Groupe Antonopoulos hotel lobby area with modern furniture including yellow suede armchairs
A coffee left on top of a newspaper on a small table beside some jewellery.

The Challenge

Over the past 30 years, the Groupe Antonopoulos has built a renowned portfolio of elegant boutique hotels, restaurants and rooftops and two spas in historic Old Montreal. During this expansion, the group encountered digital growth difficulties. Their portfolio of hotels, restaurants and spas was constantly growing but the infrastructure supporting the organization was not suitable.

This is a talented family that runs a very tight operation, but there was clearly a need for outside expertise to improve the brand and manage digital advertising. Groupe Antonopoulos needed a technology partner to provide a comprehensive digital strategy to roll out across its impressive portfolio.

The exterior of a Groupe Antonopoulos hotel in Montreal's Old Town.

The Results

Wallop started with a comprehensive discovery and audit process and built a digital strategy to serve as the foundation for our work. We developed a custom website framework and migrated the portfolio of hotels to the new platform with a custom CMS covered by comprehensive security and regulatory compliance.

Our digital strategy team implemented a global SEO strategy and overhauled the paid advertising accounts. Tracking, attribution, and data modeling, and monthly reporting rounded out the digital marketing. We delivered strong results right out of the gate, and our strategists continue this work with their growing portfolio to further improve performance.