The door to the hotel lobby with two bikes and firewood

Uncommon Hotels

Design / Development

Filament Hospitality was created by a group of hoteliers who banded together to execute a shared vision on hotels. The foundation of its strategy is good, vested people. Then create a collection of uncommon hotels that attracted interesting people.

The Wallop team design and built a custom website framework that we’ve deployed across a growing collection of unique hotels across North America, and provide digital marketing expertise on an ongoing basis.

The Challenge

The Filament collection of hotels were shaping up nicely. They had a ton of character, they were unique, and integrated local communities in a very big way. But their websites were another story. They were in disarray. Security and regulatory compliance were low on the list, yet the company had no plan to mitigate its exposure.

This is a pattern we’ve seen many times for hospitality companies in growth or acquisition mode, and we were the right partners to design a solution to accommodate the entire portfolio. We rolled up our sleeves and got to work.