Trust us, we've done this before

15 years of designing and building beautiful custom websites for the best hotels and resorts in the world will teach you a few things. Our team decided to put all of those things into one easy to use platform and design framework.

Illustration of sushi chefs at work

A Few Good Reasons to Order Omakase

Key advantages

Omakase is Wallop’s proprietary rapid development framework. This allows us to plan, design, and build a website significantly faster than a traditional development process.

For most hotels, templated solutions like Squarespace or Wix is not serious enough. And hotel templates on WordPress are too complicated for hoteliers to customize themselves. The Omakase framework falls somewhere in between those solutions. It is a professionally built website that’s tailored to your brand and property. We reduced the cost of building the website by removing the amount of choice and customization, because they don’t add any utility for the majority of hotels.


The design process includes a custom brand and style guide that tailors the website to your brand and aesthetic. The design process is managed by senior creatives, and ensures strong attention to detail and design quality.

Almost every website feature has been pre-built as modules that can be added to suit every property. And any custom feature, connector, or software can be added seamlessly for an additional fee.

Every line of code has been optimized for speed, and the framework is continuously optimized with each update. It’s also protected by a firewall that blocks DOS attacks, scans, or intrusions, and the software is always up to date to protect from known threats.

The Omakase framework is designed for digital marketing performance. Everything from tracking, SEO, and meta data is professionally configured to deliver outstanding results.

Omakase rooms template screenshot

What the Name Means

"I'll leave it up to you"

Omakase (お任せ) is the Japanese phrase for “I’ll leave it up to you”. It comes from the Japanese word makaseru (任せる) “to entrust”. It’s commonly used in Japanese sushi restaurants where ordering Omakase means you’re allowing the chef to decide what you’ll be eating – based on the ingredients that are most fresh and available.

You pay a bit less for higher quality dishes by sacrificing your right to choose. You’re entrusting your meal to the chef, the expert.

Omakase restaurant page screenshot
Omakase rooms template screenshot

Chat & Newsfeed

Omakase was built to provide maximum utility to hoteliers. That’s why every website comes loaded with a chat and newsfeed.

The chat solution is your virtual front desk, and can answer questions and provide information or recommendations quickly to your customers, without having to pick up the phone. A shared inbox allows your team to administer the incoming chats.

The newsfeed is a brilliant solution to a common problem with hotel websites. It provides a central home for news, timely information, and offers. We also provide scheduling and distribution to multiple social media networks.

Easy to use CMS

Omakase comes with a customized WordPress back-end that makes updating the website easy for even the most inexperienced folks. The simple interface allows you to add and remove pre-configured modules that control the features of your website. There’s a reason WordPress powers 36% of websites.

Screenshot of Omakase Wordpress CMS

Services offered separately

Wallop offers plenty of services that can be paired with the Omakase framework. It was designed to accommodate a broad range of companies who may or may not have an in-house team or existing digital marketing vendors.

  • Branding
  • Copywriting
  • Content entry
  • Training
  • Video & Photography
  • Booking widgets
  • Software integration
  • Custom features