Leveraging Video in Real Estate Marketing

In Video

Video is a highly effective medium and vehicle for marketing high end real estate. Here’s a breakdown of how our film production team approached a recent project.

Our team was approached by BOSA to produce a series of videos for Cardero, a residential tower on the edge of Stanley Park in Vancouver. With the completion date set for 2019, BOSA needed high-quality and consistent video collateral to round out their sales & marketing strategy. BOSA Properties is a family-owned company with a long history in Vancouver. We wanted to draw attention to their commitment to architectural innovation and the culture of the neighbourhood. Rather than simply providing a visual representation of the building and interior, we focused on creating a sense of what it will be like to live at Cardero.

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