How to Speed Up Your Website

In SEO, Development

Site speed is an issue that comes up a lot in our line of work. With the quality of pictures and video improving, and JavaScript becoming more robust, we (developers) are doing everything we can to keep sites lean and fast.

It can be an awkward for the marketing department, when it finally comes time to present a digital project to a room full of stakeholders aaand…(waiting for the site to load).

If the boss is bored after five seconds, imagine how your customers will feel.

Our goal, as forward-thinking developers – is to deliver rich visuals and functionality, across common devices, in a way that flows naturally with users’ precedent experience. This means we must make every effort to ensure seamless interaction through fast page loads.

Save money, make money

A faster site will save you money on your hosting and hardware costs and it will save you money by reducing the bounce rate of your users. Users will leave a slow site as it will frustrate them and detract from the experience.

Improve your Google search rankings

Back in April of 2010, Google added site speed to its search priority channels. Page relevance is still the major search channel, but if two pages have the same relevance, the faster page will get priority.

A short case study on Shopzilla

Shopzilla undertook the challenge of overhauling their site architecture to concentrate on performance of both the front and back ends. The project had huge payoffs.

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