All the punch, in a pinch

Archetype is Wallop’s proprietary rapid development framework. This allows us to plan, design, and build a website significantly faster than a traditional development process.

For most hotels, templated solutions like Squarespace or Wix is not serious enough. And hotel templates on WordPress are too complicated for hoteliers to customize themselves. The Archetype framework falls somewhere in between those solutions. It is a professionally built website that’s tailored to your brand and property. We reduced the cost of building the website by removing the amount of choice and customization, because they don’t add any utility for the majority of hotels.

The design process includes a custom brand and style guide that tailors the website to your brand and aesthetic. The design process is managed by senior creatives, and ensures strong attention to detail and design quality.

Almost every website feature has been pre-built as modules that can be added to suit every property. And any custom feature, connector, or software can be added seamlessly for an additional fee.

Every line of code has been optimized for speed, and the framework is continuously optimized with each update. It’s also protected by a firewall that blocks DOS attacks, scans, or intrusions, and the software is always up to date to protect from known threats.

The Archetype framework is designed for digital marketing performance. Everything from tracking, SEO, and meta data is professionally configured to deliver outstanding results.