Topnotch Resort

Topnotch Resort & Spa

Topnotch Resort has been Vermont’s premier destination for some time, attracting families and athletes to Stowe from the eastern U.S and Canada. Due of its rich history in the region, families and couples from Vermont, Maine, New Hampshire, and New York, have made visiting Topnotch a tradition.

The resort, now part of the MetWest Terra collection, recently underwent a multi-million dollar renovation to the rooms and shared space. The new Topnotch has balanced modern, contemporary architecture and interior design with the classic, New England hospitality that has made it a tradition for so many families.

The Challenge

In the midst of renovations, Topnotch realized they needed a refreshed digital strategy to go with it. They had tweaked their logo, renovated and rebranded their famous restaurants, and retargeted the hotel at a younger demographic. Having designed the previous Topnotch website, with great success, we were a natural fit to take on the design and build of the new, responsive website.

Design-wise, the Topnotch website needed to showcase the stunning new photography, while appealing to the needs of guests that varied according to the season using content strategy that could accommodate seasonal changes.

On the back end, the resort’s marketing team needed an accessible and flexible CMS, the website had to connect with Synxis booking engine, and be built to capitalize on years of SEO effort. And with renovations nearing completion, it all needed to happen on a very tight timeline.

The Result

We knew the history of the property, and we knew there was a compelling story to tell, especially in light of the renovations. Using the video and photo assets we had produced with Brudder, and a fresh library of new photography, we designed the site to appeal to a slightly younger generation of traveller.

We focused on the experiential elements visiting Stowe, Vermont, not just Topnotch. We positioned the resort as a launch point for limitless adventures. Being a responsive website, we built it to work seamlessly across all devices in a way that elevated the brand identity.


  • Responsive Design
  • SEO
  • Content Management System
  • Information Architecture
  • Interaction Design
  • Strategy
  • Development
  • Copywriting
  • Photography
  • Video Creative
  • Booking Engine Integration
  • Email Marketing

Project Screens